Google recently announced that on April 21, 2015 it will make a global change to the way it ranks organic search results from mobile devices. Web pages that are not “seen as mobile-friendly by Google Search” will be “displayed and ranked appropriately for smartphone users” and this is likely to have a significant adverse effect on sites that are not mobile-friendly. You can read the Google email warning sent to webmasters at the New Market Ventures, LLC website.
You can find out if your site is mobile-friendly at https://www.google.com/webmasters/tools/mobile-friendly/.
If you need help bringing your site into the mobile age email us at New Market Ventures or give us a call at (585) 455-4368.