Meeting Minutes – 8/24/2023

Attendance: 89% –  Please send a sub if you are unable to make the meeting!

QTD Perfect Attendance: 14 members

From Vicki:

Word-of-mouth is more effective than traditional advertising

In a nutshell, the 6 STEPPS to Creating Contagious Content are:

• Social currency: People share products/ideas that make them appear smart, cool or informed. Create social currency by (i) making your product/idea remarkable, (ii) leveraging game mechanics and (iii) by using scarcity and exclusivity.

• Triggers: People tend to talk about whatever’s at the top of their minds. Create effective triggers that meet 3 criteria: (i) Frequency, (ii) Relevance, and (iii) Context.

• Emotion: Both positive & negative emotions can spur action, so long as they trigger a high level of arousal. Use this principle to find your emotional hook or leverage situational factors for emotional arousal.

• Public: We’re more likely to discuss and imitate something that’s public and observable. Create Social Proof using (i) self-advertising and (ii) behavioral residue.

• Practical Value: People like to help others. We’ll pass on content with practical value that’ll benefit the recipients. Highlight incredible value and package your content accordingly.

• Stories: Stories are a fast and easy way for people to pass on lots of information in a vivid, engaging and persuasive way. Embed your product/idea in a captivating story and ensure your brand/message is integral to the story.

Read the full article at: https://readingraphics.com/book-summary-contagious-why-things-catch-on/